Showing posts with label Cover. Show all posts
Showing posts with label Cover. Show all posts

Wednesday, February 16, 2011

Bank of Canada Style Guide

I came to this project late in the game. It had been floundering for three years, languishing in a prison created by entrenched positions, power struggles and resentment. I won't bore you with the details ... I arrived as a fresh face, unencumbered by history, and ready to put this to bed.
My first step was to interview all the stakeholders. To my surprise, everyone wanted very similar things. So as I started in on the designs, I made sure to focus all my language on outcomes, kept the conversation away from the personal and always on the product.
My experience in dealing with editors allowed me to speak their language and translate their vision to the layout. The previous version had the most atrocious clip art and editorial was adamant that it stay. Moving the conversation away from the art, I had them talk about itsfunction. They wanted to break up the text and add humour and colour to the pages. I suggested we find some art that could be repurposed to our needs, creating the feeling without creating clutter. I met Hazim Jalil through iStockphoto, bought some illustrations there and commisioned the rest.

Being a reference book, it required quick and easy navigation by the reader. I colour-coded the chapters and text elements so that every usage could be instantly identified.


The text contained inconsistencies in its information architecture, providing a clear set of rules to editorial moved my changes from personal opinion to functional decisions. If one item had to be changed, all similar items would need to be changed too ... all small scale changes were checked against the big picture.


Throwing things against a wall ...

The design of an annual report can be a long and involved process. When there are many stakeholders involved in the approval of the cover, you run the risk of a negative choice ... the cover that everyone doesn't hate, the least inspiring, mediocre choice. For the Bank of Canada I tried to ensure that every cover proposal I submitted would be one that could go to print; a cover that I would be proud to include in my portfolio ... so I did.

















Tuesday, November 18, 2008

Canadian Writer's Guide - Cover

These are a series of covers I submitted for the new Canadian Writer's Guide for Nelson Education Ltd. Three submissions were requested.

1) Retro style based on graphical shapes. I tried my best to channel Paul Rand and Saul Bass, with limited success. Still, I like the palette and will use it again.


2) Photographic style based on the idea of young people traveling. I used Flickr as my photo research to capture a candid/now feel. Plus it always feels gratifying to give amateurs a bit of extra cash to help in their hobby.






3) My own interpretation of the content. For this I took my cue from the Table of Contents provided with the creative brief. To me it resembled a street listing so I decided on using a map on the cover. Going with what may be the most familiar cartographic language to you people, Google Maps, I put this together, using the chapter titles as street names.


I was well satisfied when the decision-makers in this process picked submission #3. ^_^

Tuesday, July 22, 2008

Ottawa Xpress - Covers/Pages




In 1998 I left Ottawa to go and live in Toronto. It was hard to leave my work as art director of the Ottawa XPress. Here are some covers and pages that I managed to scan (forgive the quality, newsprint doesn't age too well). Last time I picked up a copy, I couldn't find any evidence that I had ever directed its visual identity.

Wednesday, July 16, 2008

Kayak #2 - Cover

This cover of Kayak's second issue, which I did the design and art direction, got dissed by some people (who shall at this time remain nameless). For me though, it is still one of the best we ever did.

WILD magazine cover - Publication

Here's one of my favourite covers from my time designing WILD Magazine for the Canadian Wildlife Federation. This issue was published in the fall of 2003.