There are some projects that you throw your heart into, fully believing in the product, even wearing as much swag as the company could cough up. I gave my heart to this one, worked late, did all the photography myself. Zyka loved the results, as did I. I wonder where they are now?
Sometimes working in a small space can be very rewarding. This advertisement for Idée Inc. had to deliver a lot of information on a very cluttered page of similar ads. This was achieved by curving the outer edge, to break the visual grid and by using a large area of solid colour. The message was reduced to a few key words. I wish I had a copy of the final page, the result was an island of order in a sea of chaos.
