Wednesday, July 16, 2008

Idée Inc. - Small Ad.

Sometimes working in a small space can be very rewarding. This advertisement for Idée Inc. had to deliver a lot of information on a very cluttered page of similar ads. This was achieved by curving the outer edge, to break the visual grid and by using a large area of solid colour. The message was reduced to a few key words. I wish I had a copy of the final page, the result was an island of order in a sea of chaos.

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