Monday, February 1, 2010

This was one of the last pieces I completed for Kayak magazine. Also one of the most difficult and most successful.

The Challenge here was to fit the entire spectrum of ingenuity of the the Inuit into six small pages. There was a lot of ground to cover. My first step was to create a page architecture, for the editor. Working together, we molded it into shape using a series of storyboard prototypes, test several different ways of organizing the information. Initially we had had the inventions listed encyclopedia style. This didn't work as it gave two much weight to some items and not others (as well, it was a bit boring).

In the end we found that an architecture based on themes worked best. It allowed us to deliver the information in a more conversational, kid-friendly, manner.

The article was then story-boarded and sent to the the illustrator, after which I completed the final design based on his excellent interpretation of the text.

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